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Traditional web authoring tools are really just HTML editors, originally designed to create text layouts, providing few graphical capabilities. Yet it's evident that the majority of modern websites are of a graphical nature. We believe you should have complete freedom to include anything - text, graphics, photos - anywhere on the page, using just one tool. And you shouldn't need to know, or even see, the HTML that goes into creating your site, any more than a car driver needs to know how an engine works.